A report released by Altimeter shows an astonishing number of social media accounts managed by 140 large (over 1000 employees) companies. Can you imagine the brand and risk management needed for 40 corporate Twitter accounts? No wonder Jeremiah Owyang is worried about SM folks becoming “help desk” staff. (via Number of Corporate Social Media Accounts On Rise: Risk of “Social Media Help Desk” « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing)


